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Shoreland Friends Guidebook: Ideas for Reaching Waterfront Property Owners

Table of Contents

Shoreland areas surrounding lakes and rivers are popular places for residential development. Homes and cabins near the water provide an opportunity to boat, fish, swim, or just sit back and enjoy the view.

Effects of this development are mixed. The bad news is that our use and development of the shoreline can negatively impact the water and the creatures that rely on the shoreland for their food and shelter. The good news is that it is possible to reduce our impacts on both water quality and habitat near the water.

Educational materials are available to explain why the area at the water’s edge is environmentally important and how to live near the water without seriously damaging the area.

Many Wisconsin counties have updated local shoreland land use ordinances to limit the impacts of development near the water. Carrying out these changes to shoreland ordinances depends not only on effective enforcement but also on carefully targeted resident education.

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Table of Contents

  1. Introduction
    1. Purpose of the guidebook
    2. The Shoreland Friends project
  2. Shoreland Educational Planning Guide
    1. Why complete a plan?
      1. An educational planning meeting
        1. Example handout
        2. Example agenda
      2. Planning exercises
        1. Develop plan goals
        2. Identify resources
        3. Address plan goals
          1. Target audiences
          2. Messages
          3. Activities
      3. The action plan
  3. Shoreland Friends Packets
    1. Example contents
      1. Locally developed materials
      2. Brochures and fact sheets
    2. Distribution methods
      1. Local automated records
      2. Wisconsin Department of Revenue database
      3. Hand distribution
    3. Evaluation of packet effectiveness
      1. Waterfront property owner survey
      2. Statewide results
  4. Funding Sources
    1. Sources to consider
    2. Writing grants
    3. Grant sources
      1. Wisconsin Department of Natural Resources
      2. Other grant sources
  5. Appendices
    1. A. Contacts
    2. B. Example shoreland educational plan
    3. C. Example activities
    4. D. Examples of locally produced materials
    5. E. Example grant application

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